Are you a small business owner trying to decide which email marketing platform to use? Look no further because Flare Compare Team has got your back!
In this post, we will compare Mailchimp and Constant Contact, two of the most popular email marketing platforms available today.
Plans and Pricing
Both Mailchimp and Constant Contact offer various pricing plans depending on the size of your contact list and the features you need.
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Mailchimp offers a free plan for up to 2,000 contacts, and their paid plans start at $9.99/month. Their most expensive plan costs $299/month for up to 200,000 contacts.
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Constant Contact pricing plans start at $20/month for up to 500 contacts and go up to $335/month for up to 50,000 contacts.
Although Mailchimp's free plan is a great starting point, Constant Contact's basic plan comes with more features and allows you to store more contacts for the same price.
Verdict: Constant Contact wins this round.
User Interface
Mailchimp has a modern and easy-to-use interface that even beginners can navigate with ease. They offer various templates that you can customize according to your brand's needs.
On the other hand, Constant Contact's interface may lack the visual appeal of Mailchimp, but it offers a simple and straightforward way of setting up and sending emails.
Verdict: Mailchimp wins for its visually appealing interface.
Features and Integrations
Both Mailchimp and Constant Contact offer various features and integrations that make email marketing easier for small businesses.
Mailchimp offers more third-party integrations than Constant Contact, including Facebook, Instagram, and Shopify. They also have advanced features like automation workflows and A/B testing.
Constant Contact, on the other hand, offers features such as event management and surveys.
Verdict: Mailchimp wins for its wide range of third-party integrations and advanced features.
Deliverability Rates
The goal of email marketing is to reach your audience's inbox, and both Mailchimp and Constant Contact have high deliverability rates.
According to a study conducted by EmailToolTester in 2021, Mailchimp had an average deliverability rate of 99.23%, while Constant Contact had an average rate of 98.47%.
Verdict: Mailchimp wins with its slightly higher deliverability rate.
Customer Support
Both platforms offer customer support through phone, email, and chat. However, Mailchimp also offers a library of helpful articles and tutorials that can help you troubleshoot issues without having to contact customer support.
Verdict: Mailchimp wins for their extensive library of helpful articles.
Conclusion
After our unbiased comparison, Mailchimp and Constant Contact are both great email marketing platforms for small businesses. However, choosing the right one for your business depends on your specific needs.
Mailchimp wins in terms of its user interface, features, and deliverability rates. On the other hand, Constant Contact offers better pricing plans and customer support.
We hope this comparison helps you make an informed decision on which email marketing platform to use for your small business.